View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
October 24, 2019

Kellogg settles US legal suit linked to ‘false health claims’ on cereals

US cereal heavyweight Kellogg has settled a lawsuit alleging it made false health claims about some of its breakfast products.

By Leonie Barrie

US cereal heavyweight Kellogg has settled a lawsuit alleging it made false health claims about some of its breakfast products in its domestic market.

Free Report
img

Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

The company has agreed to pay US$20m and change its product marketing to resolve the legal challenge which dates back three years.

The class action suit said Kellogg falsely advertised sugar-heavy cereals as healthy.

But documents filed at California’s federal court, seen by just-food, show the claim –  Hadley v Kellogg Sales Company, originally filed in the northern district of California on 29 August 2016 – has been settled before reaching trial, although the settlement still has to be approved by the court.

The plaintiff, Stephen Handley, complained about Kellogg using terms such as healthy, nutritious and wholesome on selected cereals. He argued such terms suggested these were low sugar products.

Kelogg counter-argued it had never advertised these products as low- or reduced-sugar and had not hidden the sugar content.

Nevertheless, in settling the legal suit, Kellogg has agreed to change the marketing on some of its products. For example, it will remove the phrase ‘lightly sweetened’ from Frosted Mini-Wheats and Smart Start cereals.

It has also agreed to pay $20m into a settlement fund, enabling customers to claim back money or receive vouchers.

just-food contacted Kellogg to get a response to this news but the company said: “We politely decline to comment.”

Related Companies

Free Report
img

Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food