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September 11, 2020

Kellogg’s latest recycling test on Pringles packs

After a test on steel cans in Italy last year, the US giant is trialling a different type of package in the UK.

By Dean Best

Kellogg has started another trial of a different type of packaging for its flagship snacks brand Pringles.

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After a test on steel cans in Italy last year, the US giant is trying out a tube made of recycled paper in the UK.

The current Pringles tube is made from a combination of foil, paper board, metal and plastic, meaning the packaging can be difficult to recycle through existing household recycling systems.

However, Kellogg said the tube on trial is “widely recyclable” and consumers will be able to include the pack in their home recycling bins.

“Widely recyclable means that at least 75% of people in the UK have access to recycling facilities for this type of packaging material,” a Kellogg spokesperson said.

The paper cans will be trialled with two different lids, a paper lid and a plastic lid. Both lids can be recycled.

Only three Tesco stores in eastern England will sell Pringles in the new cans and, even then, in the 200g “original” flavour. The trial will last for six weeks.

Last year, Kellogg trialled a can made from recyclable steel. Asked what the result of that test was, the spokesperson said: “As a global brand, we will be assessing the results of our packaging trials in Italy and the UK to understand which formats could work best for the Pringles can of the future in the UK, Italy and other countries across the globe. At the same time, we’re working with all our markets to understand the recycling infrastructure to ensure that where possible our current can is accepted into recycling waste streams.”

Related Companies

Free Whitepaper
img

Packaging for the future: embracing circularity and reducing costs

Sustainable and recyclable packaging is more in demand than ever, yet the packaging industry is at a crossroads.

While the traditional practices and old ways of doing business are well-established and understood, avoiding the circular economy is not a viable plan for the long term.

However, this circular shift doesn’t have to be a radical overhaul overnight. A combination of small changes can make a big difference. And these changes can result in cost savings.

Siegwerk is an internationally recognised provider of sustainable coatings and inks for the packaging industry. The company has embraced the circular economy and is setting many standards in sustainability in packaging products while working with major brands.

To learn more about the work of Siegwerk in the circular economy, download this document.

by Siegwerk
Enter your details here to receive your free Whitepaper.

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