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July 25, 2016

Kerry Foods sets its sights on C-sector with spreads launch

Kerry Group's UK consumer foods unit has got its sights set on the country's convenience sector with the launch of a range of spreads under its Kerrymaid brand. 

Kerry Group’s UK consumer foods unit has got its sights set on the country’s convenience sector with the launch of a range of spreads under its Kerrymaid brand.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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The Ireland-based company wants to help boost independent retailers’ sales of spreads and margarines with a line-up of Kerrymaid price-marked offerings that will “grab shoppers’ attention”. 

The range, aimed specifically at the convenience channel, includes Kerrymaid Buttery made from buttermilk, Kerrymaid Spreadable which spreads straight from the fridge, the lower fat Kerrymaid Sunflower Light with 85% less saturated fat than butter, and Kerrymaid Olive made from olive oil. 

The butter, spreads and margarine category is now worth GBP1.3m and plays a role in one in every five meal occasions, Kerry Foods said.

“There is a huge opportunity for a range of quality, competitively-priced offerings from a brand that we believe will resonate strongly with UK shoppers,” explained Sally De’Ath, senior national account manager for convenience at Kerry Foods.   “More than three-quarters of UK households – 20m – buy into this category, and our research shows they are looking for quality offerings at competitive prices from a brand that they know will deliver on taste.”   “Buttery and Spreadable formats now make up 50% of the BSM market, but healthier options such as Olive and Sunflower Light are also growing,” added De’Ath.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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