View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
November 1, 2016

Kraft Heinz launches Heinz Power Sprouts in India

Kraft Heinz has launched Heinz Power Sprouts, a high-nutrition health drink "enriched with the power of sprouted grains", in India.

Kraft Heinz has launched Heinz Power Sprouts, a high-nutrition health drink “enriched with the power of sprouted grains”, in India.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

“Sprouting is traditionally known to increase the nutrition of grains,” Kraft Heinz said. For the new product two sprouted grains, ragi and barley, have been used, along with soya and wheat. The company claimed the ingredients “support physical and mental growth”.

“Ragi is known to be a rich source of calcium – a significant factor for bone development,” Kraft Heinz said. “It contains higher amounts of dietary fibre and aids digestion, prevents over-eating and makes one feel fuller for a longer span of time. Barley is rich in fibre and is also a source of calcium. Wheat is a rich source of energy while soybean is a source of superior quality of protein. It contains all the essential amino acids necessary for human nutrition.”

Heinz Power Sprouts is available in two flavours – Honey Dates and Chocolate. “The whole grains used in the product are soaked and sprouted for up to 48 hours and then slow roasted to unlock the rich and delicious flavour that both kids and adults will relish,” Kraft Heinz said.

The new product is being made throughout all major urban and rural retailers in West Bengal, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. It is available in 500 grams refill packs priced at INR230 (US$3.44).

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food