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July 22, 2016

Kraft Heinz launches new Creationz range

Kraft Heinz is launching a line of beans and pulses, Heinz Creationz, in the UK.

Kraft Heinz is launching a line of beans and pulses, Heinz Creationz, in the UK.

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Designed to provide consumers with a quick, convenient meal solution, or as a snack, the revamped range which is available on shelf now includes four recipes: Mexican Beanz, Veg Chilli Beanz, Curry Lentils and Tagine Chickpeas.

The selection is aimed at the increasing number of consumers who are looking for nutritionally sound, balanced meals, by providing two of their five a day in each portion. In addition, the range contains no artificial colours or flavourings.

“Kraft Heinz is committed to delivering new, flavoursome formats that help time-pressed consumers whilst using our expertise and passion for food to deliver consumer backed on trend, dishes,” Umme Ali, assistant brand manager for Heinz in the UK, said.

Research conducted by Heinz showed that the new collection features recipes that were highly rated by consumers, offering them easy, contemporary meal ideas with modern host foods such as nachos, rice and couscous.

“The concept of Heinz Creationz provides an excellent proposition for the retail convenience channel, with speed sitting at the heart of this meal solution, allowing consumers to grab a delicious, and quick central component on their way home without having to worry about long preparation times,” added Ali.

Kraft Heinz is supporting the launch of the Heinz Creationz with in-store experiential sampling and digital media via a bespoke online hub of information for consumers. This hosts a selection of recipe ideas which can be rustled up in minutes. The link to the hub will also be printed on the packaging.

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Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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