View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
April 7, 2021

Kraft Heinz to ‘raise ketchup output as Covid-related demand creates shortage’

By Dean Best

Kraft Heinz is reportedly planning to increase ketchup production in the US as restaurants across the country face a shortage in supply as the pandemic has forced more people to cook at home or order takeaways from what would normally be sit-down eateries.

The Wall Street Journal says the US consumer-goods giant is planning to raise output by 25% by adding two new production lines in April for its Heinz ketchup as restaurants revert to ‘generic’ bottles of the condiment or single-serve packet versions.

It adds that the increase in demand for packets of ketchup has pushed up prices by 13% since January 2020, which, according to executives at fast-food restaurant chain Long John Silver’s spoken to by the WSJ, has cost the company an extra half a million dollars in costs.

The WSJ says single-serve packets of ketchup have become the new norm during the coronavirus-related lockdowns rather than the bottled variant as normally sit-down restaurants cater to more takeaways, both national chains and their smaller counterparts.

just-food has approached Kraft Heinz for comment.

Related Companies

Free Report

Navigate your business through the ‘new normal’

COVID-19 continues to dominate headlines the world over. It has already affected our lives forever. The way we work, shop, eat, seek medical advice, and socialize will all be different in the future. Quite how different remains to be seen, but all industries must plan for multiple eventualities.  Faced with an explosion of conflicting information on how to plan and implement successful recovery strategies, decision-makers are in dire need of a single, reliable source of intelligence.   GlobalData’s COVID-19 Executive Briefing gives you access to unparalleled data and insights to successfully navigate the uncertain road to recovery across the world’s largest industries. Understand every aspect of this disruptive theme by delving into: 
  •  COVID-19 infection update, with statistics on the spread, testing by country, as well as the latest data on vaccines and therapeutic developments 
  • Economic impact overview, covering stock market indices, GDP, unemployment rates, policy responses & GlobalData’s economic recovery scorecards 
  • Sector developments, with access to sector insight summaries, cross-sector indices and the leaders and laggards in each industry vertical 
Whatever your company’s imminent strategic plans, the long-lasting impact of COVID-19 must not be overlooked. Find out how to futureproof your business operations – download our report today. 
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy