Lantmännen, the Sweden-based agri-food group, has acquired Russian crispbread firm Orient Products.
The deal, struck for an undisclosed sum, sees Lantmannen, which claims to be “one of the largest global companies within crispbread” add to its business in Russia, where it markets the Finn Crisp brand.
Go deeper with GlobalData
“The acquisition of Orient gives us a stronger position on the largest food market in Europe and the fastest growing crispbread market. Both Finn Crisp and Orient’s brands are very popular with consumers, which gives us a strong product range in Russia” Krister Zackari, the CEO of the group’s Lantmännen Cerealia division, said.
Lantmännen described Orient as “the market leader in crispbread in Russia”. Orient markets crispbread under the Schedrie and Kruazett brands.
Orient has its headquarters in St Petersburg and production in Sertolovo, outside the city, and some 250 employees.
See Also:
Earlier this year, Lantmännen added to its Lantmännen Unibake business through buying Swedish business bakery firm Anderson Bakery.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
