French poultry group LDC has signed a contract to supply KFC’s outlets in France.
KFC has close to 190 restaurants in France. That number is expected to increase to 500 over the next decade.
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Christophe Pajot, managing director of LDC unit SNV, told just-food the contract – the company’s first with KFC – made provision to supply 2,000 tonnes of product a year initially.
He would not comment on the length of the contract except to say it was long-term and did not have a precise expiry date.
LDC was able to offer KFC “its experience in the development of a traceable chain for products” and also brought to the table its role as a major player in the poultry market with its ‘born, bred and processed in France’ label,” Pajot underlined.
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Foodservice represented 22% of LDC’s turnover in 2015. Asked whether LDC was looking to develop in this channel, Pajot replied: “The group has ambitious objectives in order to recapture some of the poultry volume imported into France, which for chicken represented 44% of the total – all channels included – in 2015. LDC’s strategy has always been to market poultry and our ‘produce of France’ emphasis corresponds very well with the KFC contract.”
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