View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
November 4, 2016

Lidl launches own-label free-from, organic range in Italy

Lidl has launched an own-label range of free-from and organic products in Italy comprising more than 60 products across frozen, fresh and dried products, wine and drinks.

Lidl has launched an own-label range of free-from and organic products in Italy comprising more than 60 products across frozen, fresh and dried products, wine and drinks.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

The discount retailer said the new lines have “have been developed in order to cater for all our customers’ needs due to an increase in food allergies and the fact more and more customers have developed an interest in a healthy and environmentally-friendly diet”.

Lidl said: “All organic products feature an EU logo that certifies their biological origin, while the gluten-free products are marked with the logo of the Italian Coeliac Association (AIC).”

The grocer said research by Italy’s food producer association Coldiretti conducted last April indicated the consumption of gluten-free products in the country, already the largest market for gluten-free in Europe, increased by 50% in 2015, while purchases of organic items rose 20%.

The company said it has developed free-from or organic versions of some its most popular lines, including Taverna Giuseppe frozen pizzas, Merivio dairy products and Italiamo for organic products. Lactose-free mozzarella “produced with exclusively Italian milk” and an organic tomato sauce are among the new lines.

“The Bio Organic and Free From brands reflect the excellent quality/price ratio of all Lidl products and truly make organic and gluten/lactose-free products accessible to all customers,” Lidl said.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article: , ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food