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March 10, 2021updated 06 Sep 2021 4:01pm

Livekindly Collective forms South African venture with local firm RCL Foods

Livekindly Collective, the US-based vegetarian-foods supplier, has forged a plant-based joint venture business in South Africa with a local firm.

Livekindly Collective, the US-based vegetarian-foods supplier, has forged a plant-based joint venture in South Africa with locally-based RCL Foods, one of its backers.

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  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
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Livekindly Collective Africa, approved last week by South Africa’s Competition Commission, will market, sell and distribute all of Livekindly Collective’s brands – including those of local business Fry Family Food Co. and Germany’s LikeMeat and Sweden’s Oumph – in South Africa and elsewhere in sub-Saharan Africa.

The JV partners said they want to “build a robust plant-based ecosystem in the region – from agriculture all the way down to go-to-market brands and infrastructure”.

RCL Foods, which has brands including Rainbow’s Simply Chicken, entered the plant-based foods category via an investment in a minority shareholding in Livekindly Collective in January 2020.

Miles Dally, RCL Foods’ CEO, said: “We are excited to partner with Livekindly Collective in taking plant-based protein from niche to mainstream in South and sub-Saharan Africa, which will provide people with more options and encourage more sustainable food choices.”

Kees Kruythoff, the chairman and CEO of Livekindly Collective, said: “Through this strategic partnership, we will be able to bring nutritious and delicious plant-based products to even more consumers in Africa faster by making it more accessible and affordable.”

Last month, Livekindly Collective announced former Unilever CEO Paul Polman had joined its board.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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