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July 31, 2020

Livekindly forms plant-based ready-meals partnership with Ospelt

The LiveKindly Collective, an investor-backed group of plant-based start-ups, has teamed up with a private-label manufacturer in Europe for ready-meals.

By Dean Best

The Livekindly Collective, the US-based plant-based group, has entered into a partnership with private-label manufacturer Ospelt Group.

Located in the US state of Delaware, Livekindly said the tie-up involves Ospelt developing “plant-based food solutions” in ready-meals. Headquartered in Liechtenstein, a country nestled between Switzerland and Austria, Ospelt produces meat, poultry and seafood products, along with filled pasta, pizza and prepared meals from its five manufacturing facilities.

Known until earlier this year as Foods United, Livekindly has private-equity firm Blue Horizon Ventures as its principal shareholder and a number of food industry executives at its helm, including former Unilever man Kees Kruythoff, who is chairman and chief executive. This week, the company announced ex-Kraft Heinz executive and 3G Capital partner David Knopf has joined the business as chief financial officer.

The investor-backed group, which also counts German meat giant PHW Gruppe among its investors, has acquired a number of companies in the plant-based sphere, including The Fry Family Food Co. in South Africa and LikeMeat in Germany. It also holds a stake in ingredients supplier Puris Holdings in Minneapolis, Minnesota. Most recently, Livekindly purchased the meat-alternative brand Oumph in Sweden, which was owned by Food for Progress. 

Livekindly chairman and CEO Kruythoff said: “In partnership with Ospelt, we can leverage their strong knowledge of food development to accelerate our ready-made meal solutions for plant-based living. Truly shifting the global food system to a sustainable one requires not only the pivot from animal to plant-based but also from heavily processed to transparent and nutritious food solutions.”

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