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June 18, 2021

The Livekindly Collective nabs another key executive with former Tyson man Malik Sadiq

The plant-based foods firm has appointed a chief operating officer.

Vegetarian foods supplier The Livekindly Collective has nabbed another key food executive with the appointment of Malik Sadiq as chief operating officer from US meat giant Tyson Foods.

A matter of months since ex-Unilever CEO Paul Polman joined the Livekindly board, Sadiq has been brought in to oversee the company’s global operations for its range of plant-based brands.

Sadiq held several leadership roles at Tyson Foods after joining the business in 2006, and most recently held the position of senior vice president for global sourcing and international business optimisation. He also once served as COO for Tyson’s China operations and CEO for its division in India.

Kees Kruythoff, the CEO and chairman of Livekindly, said in a statement: “Our business is built on purpose, and Malik brings not only his deep expertise, but his kindness and genuine passion for making the global food system sustainable.

“Malik comes to the Collective with 15 years of global operational experience and leadership in the food industry, which will be critical as we expand our footprint internationally and accelerate our mission of making plant-based living the new norm.”

Known until last year as Foods United, Delaware-based Livekindly has had Blue Horizon Ventures as a principal shareholder since its formation.

The company, which also counts German meat giant PHW Gruppe among its investors, has acquired a number of companies in the plant-based meat market, including The Fry Family Food Co. in South Africa, the Swedish brand Oumph and LikeMeat in Germany.

Livekindly’s most recent acquisition was announced last week, with a deal for Amsterdam-based The Dutch Weed Burger, which makes products from seaweed.

Sadiq said: “I am excited and inspired by Livekindly Collective’s mission and unique model, which brings together visionary founders, entrepreneurs and global leaders. We are at a crossroads, and the future is in our hands. Together, we have an enormous opportunity to lead the global consumer movement toward plant-based food and drive sustainable, meaningful change.”

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