Mars Inc has announced the launch of two new protein bars under its Mars and Snickers brands in the UK. 

The company said its Snickers Protein bar contains 18g of protein, while its Mars Protein variant has 19g of protein. Both options are 200 calories. 

Announcing the move, Mars said protein bars is a “fast growing category” with sales valued at GBP22m (US$31.8m). The sector has grown by 58.4% compared to last year.
 
“Protein consumption is on the increase and has made the transition from niche to mainstream. We are keen to offer consumers more choices on how to enjoy their favourite chocolate brands. Our bars combine great taste, familiar brands, clearly labelled protein content to meet growing consumer demand,” Michelle Frost, general manager for Mars chocolate drinks and treats said. 
 
Mars Protein and Snickers Protein bars are available throughout the UK with a suggested retail price of GBP2.19. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.