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May 7, 2019

McCain Foods acquires majority stake in Brazil’s Serya 

Canada-based French fries giant McCain Foods has expanded its presence in Brazil with the acquisition of a 70% stake in a local peer. 

By Leonie Barrie

Canada-based French fries giant McCain Foods has expanded its presence in Brazil with the acquisition of a 70% stake in Sérya, a food company which also operates in the potato products area.

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The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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McCain describes Brazil as an “important strategic market” for the business. Its latest acquisition comes just over a a year after it established a partnership with Forno de Minas, in which it acquired 49% of the company. Forno de Minas owns the remaining 30% of the Sérya business.

Aluizo Neto, managing director of McCain in Brazil, who from now on will also lead Sérya’s operations, said: “Brazil currently reports as the fifth-largest market in the world for frozen French fries, with broad potential to become the third-largest market by 2021.

“This investment allows McCain to focus more efforts on local development of high value-added products and in line with our leadership strategy in the potatoes and appetisers market.” 

Sérya was founded in the city of Araxá. The company started as a distributor of French fries, but decided to invest in the production of potato products in 2012.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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