McCormick & Co. has announced plans to "significantly increase" the number of organic and Non-GMO products it puts on sale in the US over the next 12 months.
The US group said most of its herbs and spices are non-GMO but added it will begin to label Non-GMO products to help consumers at the point of sale "as part of its commitment to transparency and educating consumers about the category".
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Eight per cent of McCormick's gourmet herbs and spices business in the US will be organic and Non-GMO by 2016. Over 70% of all McCormick-branded herbs, spices and extracts in the US will be labelled Non-GMO.
"Our consumers are increasingly interested in quality flavours with pure ingredients in their food," said Lawrence Kurzius, McCormick's president and COO. "Our effort to increase our organic and Non-GMO offerings proves that we are listening to consumers and are committed to continuing to evolve."
The first product to be labelled non-GMO is new. McCormick has launched a Non-GMO vanilla extract. "It's a critical flavour in fall and holiday baking. The Non-GMO Vanilla extract is the first of many McCormick products to be labelled in our portfolio," a spokesperson added.
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