Spice maker McCormick & Co. is rolling out a raft of new products in the US that, the company said, are inspired by “flavours from around the world”. 

The company is launching 17 products including “quick” marinades, baking mixes and sauces in the US. McCormick said the launches come in response to consumer demand for exotic flavours. 

“Beyond spicy or tangy, consumers want to experience the authentic flavors of places like Hawaii, New Orleans and Brazil,” said Virginia Jordan, McCormick’s vice president of marketing. “Our new products make it easy to enjoy these tastes at home, whether adding a splash of Cajun Hot Sauce to fried chicken or marinating steak in our Korean BBQ marinade.” 

The company is launching seven products under its McCormick Grill Mates brand. These include: 

  • Korean BBQ Marinade Mix
  • Hawaiian Woodfire Grill Marinade
  • Smokehouse Mesquite Marinade
  • Garlic, Herb & Wine Marinade
  • Brazilian Steakhouse Seasoning
  • Bacon Chipotle Seasoning
  • Southwest Chipotle Burger Sauce Mix-In

The Stubb’s line is adding four new seasoning mixes and rubs: 

  • Beef Marinade Mix – Soy, Garlic and Red Pepper
  • Texas Steakhouse Marinade Mix – Ancho Chili and Garlic
  • Chicken Marinade Mix – Citrus and Onion
  • Pork Marinade Mix – Chili, Lime and Ginger

The Zatarain’s brand will be expanded with the addition of hot sauces and baking mixes:

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