Grupo Bimbo, Mexico’s largest baker, is to launch a slew of healthy products for children in response to new laws that will look to curb high-sugar products from the country’s schools to tackle rising obesity.

The “new-generation” products are baked, made from fruit and vegetables and are a more appropriate size for younger consumers, a Bimbo spokesman explained.

The new line will substitute some of the products Bimbo sells in Mexico’s schools but will also be sold in regular markets and Mexico’s huge network of corner stores or tienditas.

The first three products to be launched are baked potato chips Pika Papas, lime-flavoured popcorn Limoncitos and strawberry marshmallow cookies Roko and Mini Roko.

“All of these products have considerably less fat and sugar,” the spokeman added.

The spokesman refused to be drawn on how much Bimbo has spent developing the new products but Mexican press said the company could fork out as much as MXN10.6bn.

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By GlobalData

To tackle Mexico’s child obesity, the worst in the world, the  Mexican government is preparing legislation to curb the sale of high-sugar and fatty products from the country’s schools, as well as limiting how companies advertise their products.