Mexican baked-goods company Grupo Bimbo has struck a deal with Wrigley to sell the US chewing gum giant’s products in Mexico.

Under the agreement, Bimbo and its subsidiary Barcel will become the exclusive distributors of Wrigley’s chewing gum brands, such as Doublemint and Juicy Fruit, in Mexico.

“We will take advantage of our distribution network to move these products,” Bimbo’s head of investor relations Armando Giner told Reuters.

Bimbo, which has products such as bread, cakes and cookies, operates 80 plants and distribution centres in 14 countries in the Americas and Europe.


How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.