View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
July 22, 2020

Minerva launches venture-capital fund under three-pronged initiative

Brazilian meat processor Minerva said it has started a three-pronged project to unlock future opportunities.

By Dean Best

Brazilian meat processor Minerva has launched a venture-capital fund to target investments in start-ups across the supply chain.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

It “will be focused on start-ups and tech companies with highly innovative skills, strictly related to Minerva’s value chain (alternative proteins, logistics, livestock, agri-tech and food retail) that have a long-term potential to enhance synergies, leverage our capabilities and unlock unique opportunities,” the company said in a statement, without providing further details.

just-food asked Minerva for more information regarding the targeted geographical markets, the amount of money it plans to invest and the reasons behind the launch, but a spokesperson for the meat processor said no other details would be revealed until after it publishes its next set of results on 28 July.

“The company remains in its quiet period until it discloses its second-quarter 2020 results,” the spokesperson said.

The venture-capital fund is part of a three-pronged initiative under a newly launched “innovation area” which will also include an e-commerce platform and advanced analytics

Minerva said the e-commerce platform will “leverage opportunities of the digital sales channel” and will initially be aimed at Brazil, Argentina and Paraguay. 

“The company’s e-commerce-based strategy will strength our digital sales channels and improve Minerva´s market intelligence on consumer preferences, enabling additional commercial opportunities,” it said.

Meanwhile, the analytics segment “will be responsible for the development and management of statistic data and artificial intelligence tools to support Minerva´s decision-making process on the operational, financial and risk management front”. 

It added: “Since 1992, Minerva has a unique data lake comprising public information about the meat industry and global trade, that once integrated will certainly improve Minerva’s efficiency and provide a myriad of new opportunities to the company.”

Read Big Food’s stake in the future – in-house venture-capital funds

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food