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November 23, 2020

Modern Meat solidifies US entry with Real Vision Foods co-packing deal

Modern Meat, a manufacturer of plant-based products and sauces in Canada, has solidified its entry to the US on the back of a deal with JDW Distributors.

By Dean Best

Modern Meat, a manufacturer of plant-based products and sauces in Canada, has formed a co-packing agreement with Real Vision Foods in California, marking the second stage of its entry to the US market.

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Publicly-listed Modern Meat, which has a portfolio encompassing meat-free burgers, meatballs and crab cakes, said Real Vision has the capacity to produce US$25m worth of its products a year from its single factory. Like Modern Meat, the company supplies the retail and foodservice channels but is also present in club stores and private label, supplying customers in the US and Canada.

The arrangement is due to commence in the first quarter for a mix of Modern Meat’s products including its burger, meatballs and sauces, as well as future new products.

Tara Haddad, the founder and CEO of Modern Meat, said in a statement today (23 November): “This marks a major milestone for our company as it has long been a goal to produce and sell our products in the US. We are incredibly excited to launch out of California with an early adopter of plant-based vegan alternatives. We feel that by moving to an established team of co-manufacturing, our company is likely to see significant growth in our revenues.”

Earlier this month, Vancouver-based Modern Meat announced it had acquired a selection of brands from US better-for-you snacks firm JDW Distributors, including Sun Popped Potato Crisps, Sunflower Chips and Sunsations Fruit Jellies. 

Joseph Ertman, the president of Real Vision, said in today’s statement: “We look to move very quickly with our partnership as it is a highly prioritised product and will hopefully be in production with Modern Meat within 90 days.”

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Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
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  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
  • Other segment-specific analysis (packaging, design, flavors etc.)
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by GlobalData
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