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November 9, 2016

Mondelez International gives biscuit brand Lu push in China

Mondelez International has locally launched international biscuit brand, Lu, in China.

By Dean Best

Mondelez International has locally launched international biscuit brand, Lu, in China.

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Lu has been available through import channels but the biscuits are now being launched “across our retailers and e-tailers” in China, a spokesperson for Mondelez in the Asia Pacific, the Middle East and Africa, said.

One of the retailers through which Lu will be sold is JD.com, one of China’s largest e-commerce retailers. Announcing the launch of Lu, JD.com said it promoted the biscuit brand, as well as other Mondelez brands, “at substantial discounts”.

JD.com, for example, pointed at the “30% discounts for purchases of three or more items” on products including original Ritz crackers and a mixed berry BelVita breakfast line.

This summer, Mondelez launched European chocolate brand Milka in China. When Mondelez announced a tie-up with Chinese e-commerce retailer in Alibaba in April, it said its Cadbury and Toblerone brands would be available on the Tmall.com platform. However, the launch of Milka marked Mondelez’s first signifcant move into China’s chocolate market.

Related Companies

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

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