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August 5, 2019

Mondelez International to cap calories in UK, Ireland children’s products

Mondelez International has made a commitment relating to the calories in its chocolate and biscuit products in the UK and Ireland that are typically bought for children.

By Leonie Barrie

Confectionery giant Mondelez International is setting a 100-calorie cap on its chocolate and biscuit products in the UK and Ireland that are typically bought for children.

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The products targeted include Cadbury Fudge, Cadbury Curly Wurly, Cadbury Chomp, Barny and Cadbury Mini Fingers.

A spokesperson for the company said calories will be reduced through portion size reduction rather than recipe reconfiguration.

“We have taken the decision to slightly decrease the size of the products to achieve the calorie threshold. We are not prepared to change the recipes as we know that taste is the most important thing to consumers,” she told just-food. 

Mondelez said all the products included in the initiative will be taken below the 100 calorie threshold by the end of 2020 but Cadbury Mini Fingers and Cadbury Animals will be under 100 calories from “as early as next month”.

The company is additionally aiming to implement the change to Oreo Mini snack packs and Freddo Face Cakes during 2021. 

Louise Stigant, managing director of Mondelez’s UK arm, said: “We want to play our part in tackling childhood obesity and are focusing on the areas where we can make the greatest impact. 

“Our brands have been around for hundreds of years and play a special role in people’s lives as treats to be enjoyed in moderation. We want to support parents when they choose to give their children a treat and introducing this calorie cap will make it simpler for them to find a treat under 100 calories that children will enjoy.” 

Mondelez introduced a 250 calorie cap on all single-serve chocolate bars in 2014 and launched a 98 calorie Cadbury Dairy Milk bar. The company has also recently launched Cadbury Dairy Milk Mini Bars, a pouch with individually wrapped portions of chocolate under 100 calories. 

Its latest move follows closely on the back of the launch of Cadbury Dairy Milk with 30% less sugar in the UK and India.

Mondelez also recently launched Maynards Bassetts Wine Gums with 30% less sugar in the UK.

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Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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