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August 10, 2016updated 10 Apr 2021 5:44pm

Mondelez launches Cadbury Dairy Milk Marvellous Creations in India

Mondelez International has launched its Cadbury Dairy Milk Marvellous Creations chocolate line in India.

Mondelez International has launched its Cadbury Dairy Milk Marvellous Creations chocolate line in India.

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The latest chocolate product introduced to the country by Mondelez is available in Jelly Popping Candy and Cookie Nut Crunch flavours and will be made at the company’s new manufacturing facility in Sri City, in the southern state of Andhra Pradesh.

The launch follows the introduction of what Mondelez said was India’s first “centre-filled” chocolate, Cadbury Dairy Milk Silk Caramello and more recently the country’s “first aerated chocolate” – Cadbury Dairy Milk Silk Bubbly.

Mondelez claimed Marvellous Creations will strengthen its position as a market leader in India and “redefines the chocolate-eating experience for its consumer that craves for innovation”.

Prashant Peres, director of marketing for chocolates at Mondelez’s Indian arm, said: “Indian consumers now demand unique formats and eating experiences and given our global leadership in chocolate, we are well positioned to identify and bring some of our world-leading brands to India.”

Peres said the new product “reflects India’s celebratory spirit and our objective is to bring fun and excitement into the way Indians enjoy their favourite chocolate”. “The product combines exciting inclusions like gems, jelly and popping candy in an indulgent bar of milk chocolate that literally explodes in your mouth with every unpredictably delicious bite.”

Marvellous Creations will be available in “select cities” and on Amazon from today (10 August). Mondelez said the product will then be available across all major urban and rural retailers from mid-August.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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