Mondelez launches Green & Blacks Thin range

Green & Black’s, the organic chocolate brand owned by Mondelez International, is launching a range of thinner chocolate bars, Green & Blacks Thin.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

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The Green & Black’s Thin line features a thinner bar that, the company claims, offers a “unique way to enjoy chocolate” with a serving size that is “ideal for the perfect treat”.

The line includes four flavours: mint crisp, salted caramel, dark 70% and milk 37% chocolate. Products are available nationwide with an RRP of GBP2.29 (US$3.49).

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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