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April 1, 2020

Mondelez launches SnackFutures innovation model in Germany

US confectionery giant Mondelez International has launched its SnackFutures Innovation Hub in a major European market.

By Leonie Barrie

US confectionery giant Mondelez International has launched its SnackFutures Innovation Hub in Germany.

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The move follows the launch of SnackFutures in the US and Australia last year. After Germany the concept will be rolled out across Europe.

SnackFutures’ goal is to “develop innovative snacking solutions and business models that lie outside the company’s core business” with a focus on well-being, premium products and the use of digital platforms, Mondelez said.

It will focus on developing innovative companies and brands in new categories and markets, incubating or repositioning of existing small brands and taking minority interests in start-up companies.

The first examples are the cocoa fruit brand Capao, which was created in the US, and taking a minority stake in the prebiotic foods start-up Uplift.

The Cadbury chocolate and Oreo cookies maker is targeting SnackFutures to contribute US$100m to global sales growth by 2022.

Fridolin Frost, the company’s managing director for Germany and Austria, said: “A key element of our growth strategy is to delight our consumers with innovative, future-proof snacking solutions.

“SnackFutures is an important, complementary component of this strategy and also influences our corporate culture very positive. Working with partners and innovative start-ups creates new impulses for more agile thinking and behaviour. “

Read just-food interview: “The old innovation model is not working” – Mondelez International chief growth officer Tim Cofer on the snacks giant’s quest for agility.

Related Companies

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img

Spot leading innovative companies with GlobalData’s Innovation Scorecard

Innovation remains a necessity in a disruptive ecosystem, as continuous innovation allows companies to adapt, evolve, and grow through disruption. Using our in-house alternative datasets, we are excited to launch GlobalData’s Innovation Scorecard. This scorecard will allow clients to rank 3,500+ companies on their innovation activity, impact, and disruptive potential across geography, sector, and theme. The scorecard provides a data-driven framework to rank leading companies on the potential of their intellectual property (IP) portfolio. GlobalData’s Innovation Scorecard focuses not only on the activity of innovation in the organization but also on its impact and disruptive potential using the 3I framework: Intensity, Impact, and Ingenuity. The tool helps clients to identify the most innovative companies that are disruptive leaders and challengers and can create alpha for their portfolio using the insights driven by 19+ high-value KPIs. Download our report to find out more about this innovative tool. Key findings derived from this tool include:
  • Alphabet, Tencent, and Qualcomm are the top three innovative companies in the last 10 years
  • The scorecard finds Technology & Communications and Pharma & Healthcare as the two main sectors driving innovation
  • Loreal placed as ‘Disruptive Leader’ in the Consumer sector, while Revlon has been identified as a traditional laggard
  • Companies such as Etsy and H&M are challenging retail ‘Disruptive Leaders’ Amazon and Walmart
by GlobalData
Enter your details here to receive your free Report.

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