Mondelez International today (28 October) announced a series of changes among its senior management, including the appointment of a new chief growth officer and the establishment of a post of chief commercial officer.

The US snacks group said its current chief growth officer, Mark Clouse, would become its new chief commercial officer. Mondelez said the new role had been set up to "simplify and accelerate day-to-day P&L decision-making and trade-offs" while "focusing investments in areas that will best drive profitable growth".

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Clouse, who has worked for the company for almost two decades, became Mondelez's first chief growth officer in July last year.

Tim Cofer, the president of Mondelez's business in Asia Pacific and the combined eastern Europe, Middle East and Africa division, will move to become the Cadbury owner's chief growth officer.

Cofer, who has spent 23 years with the business, will oversee "the development of next generation innovation platforms" and new business opportunities that will "accelerate future growth", Mondelez said. Corporate strategy, global categories and global marketing, as well as research, development and quality will report to him.

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"Mark and Tim are very talented senior executives who are well-positioned to take on these new enterprise roles," Mondelez chairman and CEO Irene Rosenfeld said.

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"We've seen great benefit in consolidating our cost agenda under our CFO and our growth agenda under our chief growth officer," Rosenfeld said. "We now have the same opportunity to sharpen our global commercial execution by creating this new Chief Commercial Officer position. [CFO] Brian Gladden, Tim Cofer and Mark Clouse, together with our region presidents, [supply chain chief] Daniel Myers and our integrated supply chain teams, will work hand in hand to advance our transformation agenda and accelerate growth on both our top and bottom lines."

Clouse and Cofer will take up their new roles in January.