Mondelez's Enjoy Life Foods gets FODMAP certification

Enjoy Life Foods, the US-based supplier of allergen-free foods, has secured a FODMAP certification for a clutch of its products.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:

Market drivers and inhibitors
Five-year forecasts and the impact of COVID-19
The performance of the online channel versus offline
Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation

Assess developments within this sector to help your business thrive in 2022 and beyond.

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The Australia-based FODMAP Friendly Food Program has awarded the certification for 19 of Enjoy Life’s products.

FODMAPs are a group of carbohydrates that has been linked to digestive issues, including irritable bowel syndrome. A diet in low in FODMAPs is said to ease symptoms.

The FODMAP Friendly certification trademark verifies FODMAP levels in packaged food.

“We’ve been a trusted source for the gluten-free community since becoming the first certified gluten-free company in the US back in 2005 and, since studies have shown overlap in diagnosis for people with coeliac disease and IBS, it was a natural progression for us to pursue FODMAP Friendly certification for our products,” Joel Warady, Enjoy Life’s general manager and chief sales and marketing officer, said.

The now FODMAP Friendly-certified products include dark chocolate bars, cocoa loco chewy bars and cinnamon spice protein bites.

The low-FODMAP diet was developed by researchers and dieticians at Monash University in the Australian city of Melbourne around the turn of the millennium. It was devised as a management tool for people suffering from irritable bowel syndrome-type symptoms.

Cadbury and Oreo owner Mondelez International acquired free-from supplier Enjoy Life in 2015.

Free Report

What’s the forecast for the food and grocery industry?

Market drivers and inhibitors
Five-year forecasts and the impact of COVID-19
The performance of the online channel versus offline
Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation

Assess developments within this sector to help your business thrive in 2022 and beyond.

By GlobalData