Receive our newsletter – data, insights and analysis delivered to you
  1. News
January 6, 2016

Moy Park adds new chilled, breaded chicken range

JBS-owned European unit Moy Park has launched Moy Park Chicken Sensations, a line of chilled, breaded chicken products, in the UK.

JBS-owned European unit Moy Park has launched Moy Park Chicken Sensations, a line of chilled, breaded chicken products, in the UK.

The range is described as a “twist on the classic and much loved chicken kiev” and has been developed in response to consumer demand for “innovative products that offer a new alternative to meal time occasions”.

The range uses 100% chicken and launches in four variants: garlic and herb, cheese and bacon, piri piri and tomato and basil.

Briege Finnegan, brand marketing manager for Moy Park, said: “We aim to inspire our consumers with exciting, new products across all of our categories. The Chicken Sensations range launches under the Moy Park brand and was developed to offer consumers a convenient, innovative option in the chilled breaded category. We are delighted to have secured listings with Morrisons and look forward to further roll out of the product during the year ahead.”

Chicken Sensations will launch across in Morrisons stores across the UK at the end of January at an RRP of GBP2.49 (US$3.64).

JBS closed its US$1.5bn deal to buy Moy Park, which was announced in June, in September.

Content from our partners
GMP: The food sector’s golden rules (and how they will evolve)
Food fraud in the supply chain (and how to fix it)
VEGA level and pressure instrumentation for the food industry

Related Companies

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU