Muller is extending its offering targeting impulse channels in the UK with the launch of Milk Minis, 200ml cartons of whole, chocolate and strawberry milk.
Later this month, the line will be exclusively available in the food-on-the-go fixtures at The Cooperative, the UK’s largest convenience retailer. It will then be rolled out more broadly to standard milk fixtures, Muller revealed.
Rebecca Oliver-Mooney, head of category and operational marketing at Muller Milk & Ingredients, said that the line aimed to provide parents with a healthy impulse option. “We know how hard it can be for parents to provide healthy nutritious options for their kids, especially on the go. That’s why we’re excited to launch Muller Milk Minis – delicious milk drinks with the goodness of dairy.”
She continued: “Milk is a natural and nutrient-rich product, containing essential minerals such as calcium and vitamins (especially B vitamins) which are a vital part of a healthy and nutritious diet.”