US baby products manufacturer Munchkin has launched its grass-fed, branded infant formula in Australia, which the firm said is made from milk produced only by 100% grass-fed cows.

The launch followed a supply deal signed by Munchkin last year for New Zealand dairy group Synlait to manufacture the product.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

According to Munchkin, New Zealand “is one of the few places in the world with the ideal climate to raise 100% grass-fed cows that graze year-round in beautiful pastures”.

Munchkin said farms contracted under its “grass-fed standard” must adhere to a number of requirements including monitoring by “a qualified and independent third party to ensure compliance”. Once weaned, cows used in the production of Munchkin’s formula cannot be fed grain or grain by-products, including palm kernel extracts and feed containing GMOs. 

Munchkin CEO Steve Dunn said last year the company expected the growth of the grass-fed infant formula business “to contribute significantly to our bottom line over time”.

See Also:

Officials could not be reached for further comment on the launch at the time of writing.