Nestle has launched a line of Greek yoghurt products in India.
The A+ Grekyo yoghurts have been launched “in the Delhi NRC region and will be available in other major cities soon”, the company’s Indian arm said today (21 April).
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The yoghurts are being sold in 100g pots at what Nestle called “a competitive price point of INR30 (US$0.45)”. Flavours include strawberry, pineapple and orange.
Nestle sells a range of dairy products under the A+ brand in India, including liquid milk and dahi. The company said the Greek yoghurt had 70% more protein and calcium than its Nestle A+ Nourish Toned Dahi line.
Arvind Bhandari, general manager for Nestle’s dairy business in India, said: “We have introduced this product for the first time in India. Globally the Greek yoghurt category came into prominence less than a decade back and in certain countries it has already captured a major share of the entire yoghurt market. In India, this category is still at a nascent stage but we are confident that Nestle will lead the global trend for the Indian consumers soon.”
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