Nestlé is introducing a baking range targeted at convenience, kicking off with Brazil and China.
The world’s largest food company said the desserts form part of its “modern cooking growth platform” and feature twin launches in the two markets.
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A Moça Pudding and Moça Brigadeirão will roll out in Brazil, while Nestlé Tiramisù and Nestlé Cheesecake will be launched in China.
The packaged products provide a base mix for each of the desserts and just require the addition of fruit, biscuits and other ingredients to deliver the final product, depending on the recipe concerned. Nestlé claims the desserts take only 15 minutes of preparation.
Nestlé describes the range as “dessert culinary solutions” and will be supporting the launch through social and digital marketing, along with the input of local influencers.
“Modern Cooking is a key growth platform for Nestlé,” Stephanie Arnesen, the head of Dairy Culinary Solutions, said in a statement.
Nestlé said Dairy Culinary Solutions is part of its Food Strategic Business Unit.
Just Food has asked Nestlé to confirm if the unit is part of the so-called growth platforms introduced by CEO Philipp Navratil since he took the helm a year ago.
Arnesen added: “We are taking one innovation platform, adapting it to local dessert cultures and launching it across multiple markets from the outset.
“Combining global scale with local relevance is how we continue to grow and innovate. By bringing together our culinary expertise and deep understanding of consumer needs, we are helping consumers create delicious homemade desserts with greater confidence.”
Discussing Nestlé’s first-half results in July, Navratil said he was targeting “sustained” organic growth and RIG of at least 4% and 2%, respectively.
RIG, or real internal growth that strips out the effect of pricing from the organic numbers, is a key metric for Nestlé closely monitored by investors.
For the growth platforms, Navratil is aiming to deliver “high single-digit growth” going forward, which, he said, “means accelerating our categories by stepping up investment in areas with the highest structural growth potential”.
Those platforms registered growth of 7% in the first half.
“Key to driving growth across the business is being deliberate about where and how we invest, and then relentlessly executing,” Navratil explained in July.
“Investment in growth is much broader than marketing. Growth does not come from one lever alone. It comes from better products, stronger brands, the right value proposition, increased visibility in store and online, and clearer communications with consumers.”
