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September 26, 2018

Nestle, Kellogg among signatories to Saudi Arabia’s push on healthy foods

A clutch of international food giants have signed a voluntary pledge with authorities in Saudi Arabia to cut the sugar, salt and fat content in their products.

A clutch of international food giants have signed a voluntary pledge with authorities in Saudi Arabia to cut the sugar, salt and fat content in their products.

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The initiative is part of the Kingdom of Saudi Arabia 2030 strategy to make food products manufactured in the sheikdom more healthy, with the local operations of global conglomerates Nestlé, Kellogg, Mars, Mondelez International, Unilever and PepsiCo among the signatories. 

The Kingdom has also launched a national survey to gauge the average calorie consumption of consumers to support the campaign, which is led by the Saudi Food and Drug Authority (SFDA). Restaurants have already committed to show the calorie content on meals as part of the push.

Dr. Mohammed Al Seif, the director of the food programme at the SFDA, explained that “the strategy of organising healthy food aims at improving the nutrition value of food products and raising awareness to promote healthy nutrition patterns in the community in cooperation with the relevant authorities”.

Under the initiative, which will be implemented early next year, the international food producers are obliged to clarify the amount of added sugar on nutrition labels and to put more stringent limits on the salt content in bread.

Signatories to the programme also include Coca-Cola Co., Ferrero, General Mills and FrieslandCampina, who, along with the aforementioned companies, are all members of the International Food & Beverage Alliance, which collectively works toward improving the health and wellness of consumers around the world.  

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Free Report
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Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

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