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September 28, 2020

Nestle launches dairy, plant-based accelerator

Nestlé has launched an R&D accelerator the company says is intended to "drive innovation and speed-to-market" of dairy and plant-based products.

By Leonie Barrie

Nestlé has launched an R&D accelerator the company said is intended to “drive [the] innovation and speed-to-market of sustainable dairy products, as well as plant-based dairy alternatives”.

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Located at the food giant’s R&D centre in Konolfingen in western Switzerland, the accelerator will allow start-ups, students and scientists to “leverage Nestlé’s unique dairy and plant protein expertise to quickly bring products from ideation to commercialisation”.

Nestlé said start-ups can apply to be part of the accelerator at any time, as applications are evaluated on an ongoing basis.

The company stressed the scheme is about providing access not financial support.

“We are currently recruiting our first projects for start-ups and student,” a spokesperson told just-food. “The R&D accelerator in Konolfingen is part of our global R&D accelerator initiative which started in Lausanne, Switzerland, in 2019 and has already hosted several start-ups and students.”

Konolfingen is the company’s largest research and development centre for dairy products and plant-based dairy alternatives. It develops new product concepts for Nestlé’s dairy and infant nutrition businesses before they are introduced to the market.

Mark Schneider, Nestlé’s CEO, said, “Innovation in milk products and plant-based dairy alternatives is core to Nestlé’s portfolio strategy, as well as our sustainability agenda. As a company, we have set ambitious climate goals. This is part of our promise to develop products that are good for you and good for the planet.”

The R&D accelerator in Konolfingen features a test kitchen, as well as a co-working office space.

The company said “internal, external and mixed teams will leverage Nestlé’s capabilities to bring novel ideas from concept to test shop in only six months”.

They will have access to production equipment to facilitate the upscaling of products for a test launch in a retail environment.

Thomas Hauser, head of global product and technology development at Nestlé, said: “Our goal is to provide start-ups, students and Nestlé scientists with key resources to quickly explore new ideas through a six-month test-and-learn approach.”

just-food Guide: Hatching new ideas – Big Food’s incubator and accelerator programmes

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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