Nestle has launched a no-added-sugar cereal line under its Uncle Tobys oats brand in Australia.
The company said Uncle Tobys Nature’s Mix sachets of oats are “naturally sweetened with dried fruit and healthy nuts”.
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Nestle said the new product, which is “ready to eat in 90 seconds”, is made with “100% Australian whole grain oats and no artificial colours, flavours or sweeteners. Each 40g sachet contributes more than 50% towards a 48g whole grain daily consumption target, the food giant said.
Nature’s Mix is available in two eight-sachet pack variants: Sultana, Apple & Cinnamon and a three-flavour “variety pack”, comprising the flavours Sultana, Apple & Cinnamon; Currant, Coconut & a Hint of Raspberry and Hazelnut, Macadamia & Almond.
Anne-Marie Mackintosh, Nestle’s regional nutrition manager for cereal, said the new product “is designed specifically for oat lovers, who we know want a delicious breakfast option with no added sugar”.
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Nestle said its research indicated “consumers prioritise nutritional sugar” when shopping for themselves or their families, “with 78% of Australians looking for no added, low or reduced sugar products”.
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By GlobalDataEach eight-sachet pack of Nature’s Mix is available at Coles and all independent retailers at a recommended retail price of AUD5.49 (US$4.07).
