Nestle has launched a line of thin crust pizzas under its frozen Digiorno Pizzeria brand in the US.
Digiorno Pizzeria thin crust pizzas are free from artificial flavours and a preservative-free crust.
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There are four variants: Supreme Speciale, Margherita, Primo Pepperoni and Spinach & Mushroom.
"Our consumers are at the heart of everything we do, and when they told us they were searching for a premium, oven-ready pizza with a delicious thin crust, we listened," said Todd Macsuga, director of marketing for Nestlé's pizza arm in the US. "Digiorno Pizzeria thin crust pizzas are crafted with care – from the thin and crispy crust to the delicious toppings, they are carefully made with the quality our consumers want and deserve."
The range is available at grocery stores nationwide at an RSP of US$6.99.
The launch is the latest in a series of moves by Nestle to try to boost its sales of frozen food in the US. Click here to read analysis of whether they will be enough to win over consumers.
