Nestle has reformulated the recipe behind its Skinny Cow ice cream range in the US. 

The new Skinny Cow portfolio features a shorter ingredient list with the removal of “unfamiliar ingredients”. The updated recipes source milk from cows not treated with rBST – the product given to dairy cattle to increase milk production.

“Individual preferences and expectations are always evolving and now, more than ever, consumers are looking for quality ingredients in the foods they purchase. Over the past 23 years, Skinny Cow has developed indulgent products and treats – and this year the brand is delighted to announce that it has updated its recipes to incorporate delicious ingredients you can feel good about, without changing the flavours our fans love,” said Kevin George, director of marketing for the snacks portfolio at Nestle Dreyer’s Ice Cream.

Coupled with the reformulation announcement is the news of a new product launch. The firm is rolling out Skinny Cow Greek Frozen Yogurt Bars in two variants: Salt-Kissed Caramel and Chocolate Fudgetastic Swirl. The range will be available at retailers nationwide at an RSP of US$5.49.