Nestlé has revealed the new names for two confectionery brands in Australia put under review during the summer due to concerns over racial stereotyping.
The Allens Red Skins and Chicos lollies lines have been renamed Red Ripper and Cheekies after Nestlé deemed the old names to be “out of step with the company’s values”. However, the new branding will not appear until “early 2021”, the world’s largest food business said in a statement.
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Nestlé was among a number of food manufacturers that announced plans to pull what might be considered as offensive brand names in the wake of the death of US citizen George Floyd during arrest by police, which resulted in widespread protests by the Black Lives Matter movement in the US and overseas.
Chris O’Donnell, Nestlé’s general manager for confectionery in Australia and New Zealand, said: “Nestlé has an unwavering commitment to upholding respect for our friends, neighbours and colleagues.
“We hope Australians will support the evolution of these two much-loved lollies. While the names are new, the lollies themselves remain unchanged. We will keep pack changes simple to help lolly lovers find their favourites easily.”
Nestlé has also looked at other brands, including its Beso de Negra candy line in Colombia, which is due for a rebrand and new name. Froneri, the ice-cream business which Nestlé runs through a joint venture, said in June it would ditch the Eskimo Pie product name sold under its Dreyer’s brand.
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By GlobalData
