Nestle has confirmed it has started selling pasteurised milk in Pakistan.
The firm has started a pilot project, selling the product in a "limited number of neighbourhoods" in the Pakistani city of Lahore.
Go deeper with GlobalData
The milk is pasteurised and packed at a factory in Sheikhupura, Punjab, and then transported to Nestle's chilled product distributors in the country. The product is then delivered daily using motorbikes with in-built chillers.
"There is a growing demand for pasteurised milk among high-income households. The main packaged milk players today are very strong in UHT but do not offer a pasteurised variant. We wanted to see if there is a business opportunity for us, but also tried to evaluate if we could do things differently, and meet consumer expectations even better, with a direct delivery model," a spokesperson for Nestle Pakistan told just-food.
The pilot will allow Nestle to understand the home delivery model and serve the needs of "a limited but high-income urban consumer group", he added.
See Also:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
