View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
June 23, 2020

Nestle to rebrand “out of step” Australian candies

Nestle has set out plans to change the names of two confectionery brands in Australia, the latest example of a food maker reviewing their product ranges for possible stereotypes.

By Dean Best

Nestlé has set out plans to change the names of two confectionery brands in Australia, the latest example of a food maker reviewing their product ranges for possible stereotypes.

The world’s largest food maker said today (23 June) it will rebrand its Red Skins and Chicos sweets.

In a statement, Nestlé said: “This decision acknowledges the need to ensure that nothing we do marginalises our friends, neighbours and colleagues. These names have overtones which are out of step with Nestlé’s values, which are rooted in respect.”   The Swiss group said new names for the products “have not yet been finalised” but it added: “We will move quickly to change these names.”

Earlier this week, Froneri, the global ice-cream business co-owned by Nestlé, said it would ditch its “derogatory” Eskimo Pie product name and associated branding in the US.

Food companies have been changing or reviewing brand imagery in the wake of widespread global protests against racial prejudice.

Last week, PepsiCo said it would change the brand name and logo of its US pancake mixes and syrups brand Aunt Jemima after acknowledging their “origins are based on a racial stereotype”.

Mars swiftly followed, announcing “now is the right time to evolve” its Uncle Ben’s rice and sauces brand, including its visual brand identity.

Read just-food’s commentary: Now’s the time to review your brand values – and much more too.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food