Retail giant Ahold has named former Tesco executive Roy Perticucci to lead its e-commerce business in Europe.
Perticucci, who will take up the role in January, is replacing Tony Vendrig who has been overseeing e-commerce within Ahold Europe for the past two years. Ahold said it is keen to “achieve profitable growth by expanding in both existing and new markets”.
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Former Tesco executive Perticucci grew the grocery home-shopping business from GBP150m (US$236.5m) to GBP1bn over five years. He has also worked for Tesco’s US arm Fresh & Easy.
Sander van der Laan, COO of Ahold’s European operations, said: “In the coming months, with him [Perticucci] at the helm, our newly-formed e-commerce team is going to be contributing significantly to our growth objectives.”
Vendrig will remain at at Ahold and develop the retailer’s “future value chain”, it said.
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