A supermarket price war initiated by Dutch chain Albert Heijn, a unit of Dutch retail giant Ahold, has reportedly cost up to 10,000 jobs.

At least 8,000 jobs have been lost as retailers fought to reduce costs amid massive price cuts, Reuters reported, citing a local newspaper report.

“Cuts are still taking place everywhere,” Herman van der Geest, chairman of the retailers’ organisation Vakcentrum Levensmiddelen, was quoted by newspaper De Telegraaf as saying.  

Earlier this year Dutch supermarket group Laurus posted a sharp drop in first-quarter sales that it partly attributed to the price war.