Products that caught the eye this week include Beyond Meat taking its mince alternative into Canada and breakfast yogurt pots from The Collective.
Beyond Meat takes ground into Canada
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US-based meat-alternatives supplier Beyond Meat has added its Beyond Beef ground north of the border into Canada.
The Nasdaq-listed business already sells its burger in Canada and said the country would be the first outside the US to sell the ground. The burger, launched in Canada this summer, sells in 4,000 stores in the country.
“Canada is a very progressive market and since launching in retail there earlier this year, we’ve seen a tremendous response from Canadians who are interested in our plant-based proteins,” Beyond Meat founder and CEO Ethan Brown said.
Beyond Meat sought to emphasise how the Beyond Beef contains “35% less saturated fat” and “less total fat” than “regular ground beef”.
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By GlobalDataBurton’s Biscuits Under 100 Cal Club range
Burton’s Biscuits is launching a lower-calorie range across its major brands Jammie Dodgers and Maryland Cookies.
The UK-based business, which is owned by the Ontario Teachers’ Pension Plan, will roll out its Under 100 Cal Club line early in the New Year as part of its “commitment to leading the way in portion control”.
Marketing director Kate Needham said: “Demand for permissible snacking options continues to grow as shoppers recognise the role that reduced-calorie products can play in a balanced diet. The Under 100 Cal Club will help shoppers to easily identify the calorie content of our products and to make an informed choice.”
The Under 100 Cal Club range includes: Jammie Dodgers Minis (89 kcal a portion) carrying a recommended retail price of GBP1.00 (US$1.33) and Jammie Dodgers Jam & Yogurt Snacks (97 kcal – GBP1.39).
And Maryland Minis Choc Chip (99 kcal a portion – GBP1.00); Maryland Minis Double Choc Chip (99 kcal – GBP1.00); Maryland Oaty Cookie Bars (94 kcal – GBP1.39); and Maryland Chocolate Cookie Bars (97 kcal – GBP1.39).
The Collective rolls out Brekkie split pots
The UK arm of New Zealand-based The Collective is rolling out a three-strong range of yogurt pots with granola called Brekkie.
Brekkie will launch in January, initially in supermarket chain Sainsbury’s, in Mango, Passion Fruit and Raspberry.
The 135-gram pots feature the company’s unsweetened Straight Up yogurt and ancient grain granola, “which uses innovative and trending ingredients such as puffed buckwheat, amaranth, quinoa and linseeds”.
The Collective claims Brekkie has 30% less sugar than “other breakfast yogurts based on a market average”, and is also rich in nutrients and a source of protein and calcium.
Brekkie will appear in Sainsbury’s on 6 January followed by other retailers “soon after” at a recommended retail price of GBP1.30 (US$1.71) a pot.
Atlantic Natural Foods details listings for plant-based meals
US plant-based foods maker Atlantic Natural Foods has set out listings at Costco in a number of markets for its plant-based and shelf-stable Chipotle Bowl Meal Solution.
The company is set to sell the product at 500 Costco stores in North America, taking in the US and Canada. It will also see the meal sold in Costco outlets in Iceland, Taiwan and Japan.
“Our expansion into Costco is proving the brand’s success beyond just the niche plant-based protein sector; it is quickly increasing popularity and gaining momentum into the mainstream as well,” Laura Lapp, brand innovation manager at Atlantic Natural Foods, said.
Three other meal products are to be listed in Aldi stores in the US, while the discounter is to stock the manufacturer’s Tuno tuna alternative in the UK.
