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October 18, 2019

New products – Del Monte Foods rolls out Veggieful Bites; Nomad Foods’ brand Goodfella’s launches Pizza Pockets

This week's round-up of new product launches includes cheese and vegetable snacks from Del Monte Foods and a snacking pizza range from Nomad Foods' Goodfella's brand.

This week’s round-up of new product launches includes cheese and vegetable snacks from Del Monte Foods and a snacking pizza range from Nomad Foods’ Goodfella’s brand.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Del Monte Foods rolls out Veggieful Bites 

Del Monte Foods in the US is rolling out Veggieful Bites, a blend of vegetables and cheese baked in a whole wheat and cauliflower crust.

Frozen Veggieful Bites come in three flavours: Broccoli and Cheddar, Spinach and Feta, Veggie and Mozzarella. They are available nationwide in stores such as Target, Publix, Shop Rite and Albertsons at a suggested retail price of US$3.79.

The snacks provide nine grams of protein and are made with real cheese without artificial preservatives or flavours. 

Liam Farrell, vice president of brand marketing, said: “We are excited to grow the frozen snack category with Veggieful Bites to revitalise the notion that nutrition and great taste can coexist in the frozen aisle. In a fast and mobile world, we envision Veggieful Bites as a delicious and nutritious option that can be everyone’s first choice for a party snack, holiday appetiser, and more.”

Nomad Foods’ brand Goodfella’s launches Pizza Pockets

Goodfella’s Pizza, the brand owned by Nomad Foods, is expanding into the frozen snacking category with Pizza Pockets.

Pizza Pockets can be microwaved in just two minutes and are available in two varieties, Pepperoni and Triple Cheese. They are free from artificial colours and flavours.

They will launch next week in Tesco and Asda at a recommended retail price of GBP1.99 (US$2.56). Nomad Foods said Pizza Pockets were formerly under the Findus brand.  

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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