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March 11, 2021

New products – General Mills takes Pillsbury into ready-to-eat cookies; Russia’s Cherkizovo in meat snack launch; Kind’s frozen breakfast Smoothie Bowls 

This week's selection of new products includes goat-milk variants of Hochdorf's Bimbosan infant nutrition range and Kraft Heinz unveiling desserts.

This week’s selection of new products includes goat-milk variants of Hochdorf’s Bimbosan infant nutrition range and Kraft Heinz linking up with well-known confectionery brand owners to launch the desserts.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

General Mills takes Pillsbury into ready-to-eat cookies

US food major General Mills has for the first time launched ready-to-eat cookies based on its baking brand Pillsbury.

Pillsbury’s Soft Baked Cookies will come in four flavours: Chocolate Chip, Confetti. Sugar with Drizzled Icing and Peanut Butter with Chocolatey Drizzle.

General Mills said the launch is linked to people snacking at home more during the Covid-19 lockdown and the potential for the category to grow further.

Jeff Caswell, president, General Mills US snacks division, said: “Snacks is a dynamic space, always has been. And frankly, snacks has been growing for a long time. It continues to grow and it will continue to grow in the years ahead.” 

Pillsbury Soft Baked Cookies will be sold firstly in Walmart stores and then, from April, by other US retailers.

Russia’s Cherkizovo in meat snack launch

Cherkizovo Group, Russia’s largest meat processor, is to launch a new meat snack product, it has revealed.

To be marketed under its Cherkizovo Premium brand from this spring. the cured and dried meat products will be offered in pork, chicken and turkey variants.

The company says the snacks are made from natural spices and meat supplied by its own farms. They contain no soybeans or genetically modified ingredients.

Cherkizovo points out that sales of meat snacks in Russia are increasing by roughly 30% a year.

Anastasia Mikhailova, the company’s head of communications, said: “Cherkizovo Group made a decision to expand its product portfolio by adding a range of delicious and handy meat snacks. Thanks to the large amount of animal protein, they boast excellent nutritious properties and suit a wide variety of consumption patterns. Cherkizovo Premium snacks are produced to a specially developed recipe with a high protein and low fat content.”

Kind moves into frozen breakfast area with Smoothie Bowls

US better-for-you snacks firm Kind has launched Kind Frozen Smoothie Bowls, its first move into the frozen breakfast category.

Kind – owned by confectionery giant Mars – said its Smoothie Bowls have a fruit & almond milk base topped with nut butter and granola. They contain no more than 9g of added sugar and 7-8g of protein. they can be eaten straight from the freezer.

The Smoothie Bowls come in four flavours: Almond and Mango Pineapple Passion Fruit; Almond and Triple Berry Açaí; Almond and Chocolate Banana; and Almond and Peach Kiwi Greens. 

Daniel Lubetzky, Kind’s founder and executive chairman, said: “While we’re best-known for nutrition bars most often consumed on-the go, we’re continuing to prioritise innovation that cuts across categories and day-parts. We’ve all been told that breakfast is the most important meal of the day, and the Kind Promise plays well within this evolving category where yogurt, smoothies, granola and other better-for you-options have come into favour with increasingly health-conscious consumers.”  

The Smoothie Bowls are available at retailers nationwide.

Hochdorf adds goat-milk variants to Bimbosan infant-formula range

Switzerland-based food group Hochdorf has extended its Bimbosan infant nutrition range with the introduction of new goat-milk variants.

The company said the new lines – across infant, follow-on and children’s milk products – are easy to digest, especially for babies with sensitive digestion issues.

Hochdorf points out goat milk contains smaller protein globules that can be broken down better by digestive enzymes than cows’ milk proteins. 

The Bimbosan milks also contain the Omega-3 fatty acid DHA (fish oil), which is legally required in baby food, as well as the Omega-6 fatty acid ARA. 

Bimbosan goat milks do not contain palm oil or starch and are also gluten-free. 

The goat-milk range will be available in larger Coop sales outlets and via various online shops.

Kraft Heinz unveils Colliders candy desserts range

Kraft Heinz has teamed up with well-known confectionery firms to launch a line of refrigerated desserts featuring candy brands such as Reese’s and KitKat.

The spooned desserts come in Twisted, Chopped and Layered variants. 

Nicole Kulwicki, general manager for desserts at Kraft Heinz, said: “Dessert lovers are looking for unique textures and interesting flavours when it comes to indulgent treats, and Colliders desserts will bring this type of exciting variety to the refrigerated aisle.

“Now dessert lovers nationwide can enjoy their favourite candies such as Reese’s and Kit Kat in a completely new way.”

Colliders are available now at retailers nationwide. 

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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