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This week’s selection of new products includes goat-milk variants of Hochdorf’s Bimbosan infant nutrition range and Kraft Heinz linking up with well-known confectionery brand owners to launch the desserts.

General Mills takes Pillsbury into ready-to-eat cookies

US food major General Mills has for the first time launched ready-to-eat cookies based on its baking brand Pillsbury.

Pillsbury’s Soft Baked Cookies will come in four flavours: Chocolate Chip, Confetti. Sugar with Drizzled Icing and Peanut Butter with Chocolatey Drizzle.

General Mills said the launch is linked to people snacking at home more during the Covid-19 lockdown and the potential for the category to grow further.

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By GlobalData

Jeff Caswell, president, General Mills US snacks division, said: “Snacks is a dynamic space, always has been. And frankly, snacks has been growing for a long time. It continues to grow and it will continue to grow in the years ahead.” 

Pillsbury Soft Baked Cookies will be sold firstly in Walmart stores and then, from April, by other US retailers.

Russia’s Cherkizovo in meat snack launch

Cherkizovo Group, Russia’s largest meat processor, is to launch a new meat snack product, it has revealed.

To be marketed under its Cherkizovo Premium brand from this spring. the cured and dried meat products will be offered in pork, chicken and turkey variants.

The company says the snacks are made from natural spices and meat supplied by its own farms. They contain no soybeans or genetically modified ingredients.

Cherkizovo points out that sales of meat snacks in Russia are increasing by roughly 30% a year.

Anastasia Mikhailova, the company’s head of communications, said: “Cherkizovo Group made a decision to expand its product portfolio by adding a range of delicious and handy meat snacks. Thanks to the large amount of animal protein, they boast excellent nutritious properties and suit a wide variety of consumption patterns. Cherkizovo Premium snacks are produced to a specially developed recipe with a high protein and low fat content.”

Kind moves into frozen breakfast area with Smoothie Bowls

US better-for-you snacks firm Kind has launched Kind Frozen Smoothie Bowls, its first move into the frozen breakfast category.

Kind – owned by confectionery giant Mars – said its Smoothie Bowls have a fruit & almond milk base topped with nut butter and granola. They contain no more than 9g of added sugar and 7-8g of protein. they can be eaten straight from the freezer.

The Smoothie Bowls come in four flavours: Almond and Mango Pineapple Passion Fruit; Almond and Triple Berry Açaí; Almond and Chocolate Banana; and Almond and Peach Kiwi Greens. 

Daniel Lubetzky, Kind’s founder and executive chairman, said: “While we’re best-known for nutrition bars most often consumed on-the go, we’re continuing to prioritise innovation that cuts across categories and day-parts. We’ve all been told that breakfast is the most important meal of the day, and the Kind Promise plays well within this evolving category where yogurt, smoothies, granola and other better-for you-options have come into favour with increasingly health-conscious consumers.”  

The Smoothie Bowls are available at retailers nationwide.

Hochdorf adds goat-milk variants to Bimbosan infant-formula range

Switzerland-based food group Hochdorf has extended its Bimbosan infant nutrition range with the introduction of new goat-milk variants.

The company said the new lines – across infant, follow-on and children’s milk products – are easy to digest, especially for babies with sensitive digestion issues.

Hochdorf points out goat milk contains smaller protein globules that can be broken down better by digestive enzymes than cows’ milk proteins. 

The Bimbosan milks also contain the Omega-3 fatty acid DHA (fish oil), which is legally required in baby food, as well as the Omega-6 fatty acid ARA. 

Bimbosan goat milks do not contain palm oil or starch and are also gluten-free. 

The goat-milk range will be available in larger Coop sales outlets and via various online shops.

Kraft Heinz unveils Colliders candy desserts range

Kraft Heinz has teamed up with well-known confectionery firms to launch a line of refrigerated desserts featuring candy brands such as Reese’s and KitKat.

The spooned desserts come in Twisted, Chopped and Layered variants. 

Nicole Kulwicki, general manager for desserts at Kraft Heinz, said: “Dessert lovers are looking for unique textures and interesting flavours when it comes to indulgent treats, and Colliders desserts will bring this type of exciting variety to the refrigerated aisle.

“Now dessert lovers nationwide can enjoy their favourite candies such as Reese’s and Kit Kat in a completely new way.”

Colliders are available now at retailers nationwide.