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September 25, 2020

New products – Spain’s Noel launches healthier-for-you meat snacks; Hormel adds breakfast combos to Black Label range; Conagra takes Gardein brand into soups

This week's batch of new product offerings include new breakfast items from Hormel Foods and Conagra Brands moving into plant-based soups.

This week’s batch of new product offerings include new breakfast items from Hormel Foods, Conagra Brands moving into plant-based soups, and meat-free burgers from Ireland’s Kerry Foods.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
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Spain’s Noel launches healthier-for-you meat snacks

Spanish meat specialist Noel Alimentaria has launched a new healthier-for-you, on-the-go snack in its domestic market.

Picalos is described as a “crispy sausage snack” by the company. The oven-baked range comes in Serrano Ham, Bacon, Chorizo ??and Fuet variants.

Noel says it has developed a “unique and exclusive production process, which consists of dehydrating and baking the sausage slowly and in an artisanal way, maintaining all its nutritional properties”.

Picalos, already launched in the UK and Denmark, come in 20g bags and is available at Carrefour and Eroski. 

Noel said it intends to expand the launch of this new product  – which does not contain gluten, lactose or colourings – to other European and Asian markets.

Hormel Foods adds breakfast combos to Black Label range

US food group Hormel Foods has extended the range of products under its Black Label bacon brand to include egg bites and breakfast combos.

Black Label Oven-Baked Egg Bites and Black Label Breakfast Combos “are designed to appeal to the many millions of consumers who want a high-quality, easy-to-prepare breakfast option with protein”, Hormel said.

The cage-free egg bites come in three varieties: bacon, cottage cheese, Monterey Jack cheese and cheddar cheese (16 grams of protein); chorizo, cottage cheese, Monterey Jack cheese and cheddar (14g of protein); and bacon, sausage, cottage cheese, Monterey Jack cheese and cheddar (15g).

They all retail at a MSRP of US$3.49 and can be found at Walmart, Shop Rite, Jewel, Price Chopper, Hy-Vee and Lowes Foods across the country.

Hormel’s Black Label combos feature two variants: Pancakes with Bacon & Syrup and Sausage with Pancakes & Syrup at a MSRP of $2.99 each in Hy-Vee and Lowes Foods. 

Conagra Brands takes Gardein brand into soups

US food business Conagra Brands is taking its Gardein plant-based brand into soups containing alternative proteins.

The five-strong range includes Plant-Based Chick’n Noodl (13-grams of protein), Plant-Based Be’f & Vegetable (15g), Plant-Based Saus’ge Gumbo (10g), Plant-Based Chick’n & Rice (11g), and Plant-Based Minestrone & Saus’ge (14g).

Gardein’s soups also consist of real vegetables and a vegan broth base, and all are dairy- and egg-free, with no artificial preservatives or flavours, and zero mg of cholesterol.    

Each 15-ounce can retails at a MSRP of US$2.99 and they are available in grocery stores and “mass retailers across the US.

UK’s Finnebrogue launches plant-based bacon

Finnebrogue Artisan, the UK food firm best known for its nitrite-free Naked Bacon, has extended its recently launched plant-based range with Naked ‘Without the Oink’ Bacon.

The new product from the Northern Ireland-based business is being launched this week in 600 Tesco stores with a RRP of GBP3.00 (US$3.85).

Finnebrogue suggests the plant-based bacon replicates the taste of traditional bacon. 

Denis Lynn, the company’s chairman, said: “There really is nothing like the taste and smell of proper bacon – but these delicious rashers are made without the oink so absolutely everyone can be part of that special bacon eating experience. It’s not quite the same as the real thing, but we think it’s getting there and amazingly it’s high in protein and a source of fibre, B12, zinc and iron.”

As well as Naked ‘Without the Oink’ Bacon, Tesco will be listing additive-free Naked pork sausages for the first time and four new Naked ‘Veg & Proud’ lines: Veg & Proud Spicy Bean Burger, Veg & Proud Beet Burger, Veg & Proud Caulimasala Sausages and Veg & Proud Smoky Red Pepper Sausage.

Kerry’s Richmond brand launches meat-free burgers

The Richmond brand owned by Ireland’s Kerry Foods has expanded its range of plant-based products from sausages into meat-free burgers.

Richmond Meat-Free Burgers have already launched in Asda stores in the UK and Ireland with more retailers to follow over the next couple of weeks, a spokesperson for the business confirmed. A two pack, with each pattie weighing in at 85 grams, carries a recommended retail price of GBP2.00 (US$2.56).

Victoria Southern, the category and marketing director at Kerry Foods, said: “We’ve worked hard over the past year on innovating our product portfolio so it reflects what families really want at mealtimes and we’ve already had some really positive responses from consumers around extending our meat-free range.”

Taiwan’s Kung-Fu Mama wins first UK retail listing

Taiwan-based noodles business Kung-Fu Mama has secured its first retail listing in the UK having made its debut in the country through Amazon last year.

The deal will see Kung-Fu Mama, founded by Taiwanese national Evelyn Lee, list two noodle meal kits in Sainsbury’s: Taiwanese Sun-dried Noodles with Sesame and Peanuts and Traditional Spicy Noodles at a recommended retail price of GBP5.00 (US$6.35) each for a serving of three.

The dishes are palm oil-free and contain no artificial additives or preservatives. 

Founder Lee said: “We offer consumers a healthier alternative to the traditional over-processed instant noodle meal, which is frequently associated with the inclusion of preservatives, emulsifiers and stabilisers. Our products are made with the highest quality natural ingredients and heat-sealed to lock in the valuable nutrients.”

All the products are made in Taiwan and are also sold in Hong Kong and the Netherlands, as well as in Kung-Fu Mama’s home market and the UK.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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