View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
August 2, 2019

New products – UK’s Symington’s debuts Indian meal kit range; Kraft Heinz adds to Oprah line in US; Mars launches Tasty Bite Indian meal range in UK

This week's new products include Kraft Heinz and Oprah Winfrey adding to the line of products they market in the US and Mars launching its Tasty Bite range in the UK.

This week’s new products include Kraft Heinz and Oprah Winfrey adding to the line of products they market in the US and Mars launching its Tasty Bite range in the UK.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

UK’s Symington’s launches Indian meal kit range

Symington’s, the UK-based ambient food business, has launched an Indian meal kit range, The Hungry Elephant.

The two stage kits comprise a marinade and simmer sauce.

The company, based in Leeds in northern England, said the four strong range was developed “to appeal to consumers looking for authentic restaurant flavours at home, with the flexibility of being more involved with the cooking process”.

Its new range is made up of Gunpowder Chilli & Garlic, Bish Bosh Butter Chicken, Curry House Korma and Takeaway Tikka Masala variants.

It is being launched in Tesco with a RRP of GBP2.40 (US$2.90).

Kevin Butterworth, marketing director of Symington’s, said: “The Hungry Elephant is a real celebration of flavours and offers a convenient meal solution without compromising on taste and quality. The two-stage process is incredibly quick and easy and the flavours deliver a restaurant style dish prepared in your own kitchen.”

Kraft Heinz adds to Oprah line in US

The O, That’s Good line of products available in the US has got broader.

The range, developed by Kraft Heinz and Oprah Winfrey, now includes frozen skillet meals, the fourth type of product to be included in the range.

Pizzas were launched last year and the brand made its debut in 2017 with the launch of refrigerated soups and side dishes.

Six new meals are available including chicken alfredo, Italian sausage and rigatoni, plus a “vegetarian-friendly” three-cheese tortellini. A recommended price of $6.99 has been put forward.

Mars launches Tasty Bite Indian food range in UK

Food giant Mars is launching its Indian meat-free ready meal brand Tasty Bite, already available in the US, in the UK.

Said to deliver “a range of bold, modern and great-tasting Indian dishes,” the Tasty Bite products to be sold in the UK consist of Tikka Masala, Korma Vegetable, Punjabi Lentil, Vindaloo, Bombay Chickpea and Delhi Potato & Chickpea Curry. They have a RRP of GBP1.99 (US$2.44) for a 285g pouch.

Clare Dawson, marketing director, Mars Food UK, said: “We’re thrilled to be bringing a modern twist on the traditional Indian curry to families across the UK. Tasty Bite not only tastes delicious, but it’s created in India using responsibly sourced local ingredients.”

Mars said Tasty Bite products can be prepared in 60 seconds and suggested they can be served with rice, a nap, wrap or salad.

The brand is available in Tesco and Asda.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food