This week’s new product launches that caught the eye include an organic bread for kids introduced in the US by Grupo Bimbo and a new vegan-friendly snacks range from the UK’s Gosh.
Unilever‘s fortification move on Royco
Unilever is to add an ingredient to its range of Royco cooking products sold in Indonesia.
Hanneke Faber, the president of Unilever’s food and refreshment division, said yesterday (5 November): “We’ll be fortifying the entire brand with iodized salt from this fall.”
Faber told the Reuters Food Chain Connect 2020 event Indonesia’s population lacks iodine in its diet. “It’s really, really important because iodine is one of the key missing nutrients in the diet of most Indonesians. with Royko we reach 80% of households in Indonesia, so I’m really proud of efforts like that.”
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Califia Farms launches plant-based Oat Drink in UK
Califia Farms, a dairy-free business in California, has extended its product offering in the UK with the launch of its plant-based Oat Drink.
The long-life alternative to dairy-based fresh milk has been rolled out in Sainsbury’s. The oat beverage is vegan, free of soy and made with no added sugar. It has added calcium and vitamin D.
Lauren Visagie, UK marketing manager for Califia Farms, said: “Shoppers have more choice than ever when it comes to selecting which dairy-free milk alternative to add to their basket, which is why we are encouraging them to demand more from their oat and get the most of this astoundingly efficient grain.
“The trend towards a plant-based diet is showing no signs of slowing and having built a loyal customer base with the rest of our range, our new Oat Drink is designed to excite consumers with its new-found versatility.”
Califia said sales of “alternative milks have risen 74% over the past four years, with oat drinks experiencing a 100% increase over the past 12 months”.
The one-litre Oat Drink retails at GBP2.00 (US$2.60).
Grupo Bimbo introduces organic bread for kids in US
Mexican bakery firm Grupo Bimbo is rolling out organic bread for kids in the US through its subsidiary Bimbo Bakeries USA.
Kids Organic White made with Whole Wheat Bread has been developed by the Bimbo brands Arnold, Brownberry and Oroweat and feature the Disney characters Mickey Mouse and Minnie Mouse on the front of packaging.
“Developed for picky eaters”, Bimbo said the USDA Organic and non-GMO Project Verified plant-based sliced bread is a source of vitamins A, D and E, and is baked with organic whole grains as the first ingredient.
Jessica Grane, the marketing director of premium brands at Bimbo Bakeries USA, said: “The focus of this launch is bringing parents and children a nutritious bread with great taste and texture. In teaming up with Disney, we have found a partner that aligns with our vision of delivering delicious and balanced nutrition, and we are proud to provide families with a bread that fits their wholesome lifestyles.”
Kids Organic White is available at “major retailers across the US”.
UK’s Gosh enters snacking category with Snack Bites
UK vegan and allergen-free products manufacturer Gosh Food has entered the snacking category with the launch of Snack Bites.
The products are made from 100% natural ingredients and are vegan-friendly and free-from allergens. They come in two flavours: Smokey BBQ Sweet Potato and Moroccan Spiced Veg.
William Topp, marketing manager at Gosh Food, said: “We believe that we are entering this category with a truly unique offering, in a convenient format. Not many products are genuinely tasty and healthy, yet we are confident that we have achieved this with our all-natural Snack Bites.”
Snack Bites launch nationwide in Morrisons and Tesco this month with an RRP of GBP1.00 (US$1.30) for a 56g bag.
Finsbury Food Group links up with Diageo on Baileys chocolate bars
UK bakery business Finsbury Food Group has linked up with drinks giant Diageo to create a new chocolate bar based on its Baileys Irish Cream brand.
The Baileys Chocolate Treat Blondie Bars are being sold by grocers including Sainsbury’s, Tesco and Asda and have a RRP of GBP1.50 (US$1.95).
The bars are said to have a “yummy blondie sponge filling, topped with traditional Baileys tasting frosting, wrapped in a thick layer of milk chocolate”.
The Chocolate Treat Baileys Blondie Bars are the latest addition to Baileys range of adult-only cakes made with Finsbury.
Jack Cook-Broussine, brand manager at Finsbury Food Group, said: “We’ve always wanted to delve into snacking with Diageo and Baileys Chocolate Treat Blondie Bars are the perfect hybrid product to be enjoyed at home, or when the world returns to normal, on the go.”
