New products – Valeo takes Rowse honey into spreads; Nestle launches Lily's Kitchen in China; Bel unveils plant-based Nurishh in UK; Fazer Minis address kids' health - Just Food
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New products – Valeo takes Rowse honey into spreads; Nestle launches Lily’s Kitchen in China; Bel unveils plant-based Nurishh in UK; Fazer Minis address kids’ health

03 Feb 2021

This week’s batch of new products includes Ireland’s Valeo Foods taking Rowse honey into the UK chocolate spreads category and Nestlé is launching Lily’s Kitchen pet food in China.

Valeo takes Rowse honey brand into chocolate spreads

Ireland-based Valeo Foods has taken its UK honey brand Rowse into chocolate spreads.

It has launched ChocoBee, which is made from just honey and sustainable cocoa. The new product marks Rowse’s first foray beyond honey.

Kirstie Jamieson, the brand’s marketing director, said: “We know consumers are looking for a chocolate spread that not only tastes great but delivers on their desire to choose sustainable products, meaning no palm oil and 100% sustainably-sourced ingredients.

“It’s a very versatile product – suitable for both vegetarians and coeliacs – that can also be stirred into porridge or added to hot milk to make a delicious hot drink.”

Rowse ChocoBee is already on sale in Asda with other retailers due to follow this month. It has a RRP of GBP2.49 (US$3.40) for a 340g jar.

Last week, UK broadcaster Sky News suggested Valeo owner CapVest could be set to put the business up for sale.

Nestle launches Lily’s Kitchen in China

The Swiss giant has opened up a new market for the UK pet-food business it acquired last year.

A deal with distributor Penefit International has seen Lily’s Kitchen products go on sale through online retailers Tmall and jd.com.

London-based Lily’s Kitchen said it expects China “to become one of the main export markets” for the business and foresees “particularly strong demand” for its cat-food products.

Lily’s Kitchen products are sold in more than 30 countries outside the UK, including across Europe, select markets in the Middle East and in Asia. The brand has carved out a foothold in Asian markets including Japan and South Korea.

Bel Group launches plant-based alt-cheese product Nurishh in UK

France’s Bel Group has launched a plant-based Camembert cheese alternative in the UK in the shape of Nurishh.

The lactose- and gluten-free product has been approved by the UK’s Vegan Society.

It is being sold in Sainsbury’s for GBP3.50 (US$4.77) for a 140g tub.

Nurishh is made from ingredients including coconut oil and sunflower protein.

Fazer addresses kids’ health with Minis cereals, snacks

Fazer Group is responding to parent’s concerns over salt and sugar with plans to roll out what the Finnish food manufacturer claims are more healthy versions of its Minis brand, specifically directed at children.

The new line-up of Fazer for Minis cereals, crisps and milk drinks are due to hit supermarket shelves this spring, with “special attention paid to the amount of salt, sugar and fibre”. Fazer said it expects to launch more of the Minis products later in the year.

Fazer for Minis Oat Chips (150 grams), which are both milk- and lactose-free, will be available in two flavours, Sour Cream & Onion and Taco. “The Sour Cream & Onion flavour contains 6.9% sugar, but only 2% added sugar. The Taco flavour contains 5.5% sugar, but only 3% added sugar. The salt content is only 0.7%.”

Fazer for Minis Oat Stars cereal (400g), also milk- and lactose-free, offers two options, oats and cocoa, with 15g of sugar and a salt content on 0.8%.

Fazer for Minis Milk Drink (2.5 dl) is lactose-free and will come in cocoa and mango. “The mango-flavoured drink contains no added sugar, only the natural sugar of the fruit and milk. The cocoa-flavoured drink has a sugar content of 6%, but only 1.2% of it is added sugar. Most of the sugars come naturally from milk.” The salt content is 0.1%.

Fazer said the Minis cereal and drinks have been granted the Finnish Heart Association’s Heart Symbol.

“Almost every third Finnish parent has a guilty conscience about serving unhealthy snacks, and 40 percent would like to offer healthier and tasty options for their children,” said Erika Aaltonen, brand Manager at Fazer. “Snacks are an integral part of the lives of families with children. No matter how healthy the products are, children won’t eat them if they don’t like the taste and structure.”