Australian food giant Goodman Fielder has pledged to exclude from its products all ingredients derived from genetically modified crops, environmental campaign group Greenpeace has reported.

The company joins Heinz Wattie and Unilever in the ‘green’ (non-genetically engineered) section of the Greenpeace GE Free Food Guide, reported Asia Pulse today [Tuesday].

Goodman Fielder’s commitment includes a ban on GM animal feed.

The company, owned by Burns Philp, is Australasia’s largest single user and distributor of canola oil, and as such its pledge is being interpreted by Greenpeace as a significant blow to the market prospects of GM canola in the region.

New Zealand lifted its moratorium on the commercial release of genetically modified (GM) organisms last month.